6 Email Marketing Tools for Event Promotion

Oct 17, 2025 Yashvi Shah

Events aren't just about that “show time.” How you attract attendees matters. How you follow up after the event matters even more. Think of beautiful email templates, targeted automation, and powerful analytics. Not sure where to look for? Here, you'll find a list of the best email solutions, their top features, and who should use them. Now let's get your event the attention it deserves.

The Importance of Event Email Marketing

You might be thinking of email marketing as a way to promote your products or services, send receipts and invoices to customers and partners, or share a discount. But it can be a powerful channel for event marketing, too.  

Event email marketing allows you to:

• Send event invitations and registration confirmations
• Create a buzz around your event by sharing what attendees should expect
• Send email reminders to keep attendees in the loop
• Increase registrations using countdown timers so subscribers get their tickets in time
• Give important event details, e.g., location, agenda, keynote speakers, etc.
• Follow up to say thank you and share event resources
• Send post-event surveys to evaluate the success of your event and improve future efforts
• Promote early bird tickets for future events to past attendees or regular customers

These are just a few use cases of email marketing for event promotion. But you must put your faith—and budget—in the right email tool first.

Top 6 Event Email Marketing Platforms

Want to start creating effective and eye-catching emails for event promotion? Below is our list of top picks to explore:

1.      Eventcombo Event Email Marketing

Eventcombo is an all-in-one event management tool that handles everything you need to organize and execute successful events, from building a website to automating workflows. Its Event Email Marketing Engine helps you create professional, personalized emails that match your identity and serve your unique objectives.

Best features:

• Intuitive drag-and-drop email editor to customize your campaigns by using your brand assets, adding visual elements, tweaking fonts and colors, and more
• A Bulk Data Entry feature that allows to effortlessly import contacts from different sources, such as third-party apps
• Email scheduling capability to reach each subscriber at the optimal time
• Detailed reports to monitor your email performance and refine your campaigns for better results

Who is it for:

Eventcombo is an ideal email marketing tool for any event organizer, business, and nonprofit company that wants to provide tailored event experiences. Users praise its exceptional, responsive 24/7 customer support. This, along with the user-friendly interface and features, makes Eventcombo a good fit for event marketing newbies.

Pricing:

The platform offers users the option to fill in a form and request a demo or directly chat with an expert to create a personalized subscription plan.

2.      Moosend

Moosend is a user-friendly email marketing platform with affordable pricing, intuitive interface, and easy-to-grasp features. Going beyond email, it allows you to create landing pages to promote your events and webinars, as well as forms for users to register. And you won't have to use code to build them as the platform offers ready-made, professional templates. Plus, a built-in AI Writer to help with the copy. 
Best features:

• Intuitive drag-and-drop email editor to create appealing emails in a few minutes
• Responsive email templates for events that you can tailor to your branding
• Predesigned automated workflows, easy to set up without sacrificing advanced functionality
• AI capabilities to write the perfect copy (for emails and landing pages) and adjust the tone
• Real-time reports that help you optimize your event emails

Who is it for:

Moosend is built with simplicity and efficiency in mind. This is what makes it a good fit for both small or mid-sized businesses and large enterprises. If your needs change, you don’t have to move to a higher plan and pay for features you don’t use. With Moosend+, you can build a custom plan picking the add-ons you need, like transactional emails to confirm event registrations. This option makes Moosend an affordable  get too expensive as you scale. Moosend also offers Credits, a flexible, pay-as-you-go plan, that’s ideal for seasonal senders.

Pricing:

Moosend's pricing starts at $9/month (Pro plan) for unlimited emails and 500 subscribers. The platform provides a 30-day free trial to test its email, automation, and list growth.

3.     Constant Contact

Constant Contact is among the oldest players in the email marketing industry. This platform provides users with email automation, social media, and SMS marketing features, all under one roof. Brands also turn to Constant Contact for its robust event marketing options, destined for businesses ranging from nonprofits to online course creators.

Best features:

• Intuitive email creation and list management features
• Event marketing tools to manage and promote your event, including email and social media invitations, RSVP options, and online payment management
• Hundreds of customizable email templates (though somewhat limited in variety)
• SMS campaigns to engage your audience on another direct touch point

Who is it for:

Constant Contact is a great choice for marketing newbies and small businesses due to its easy-to-grasp features. It's also popular among nonprofits and online education businesses looking for simple email automation combined with social media and SMS marketing tools.

Pricing:

Constant Contact charges $12/month for the Lite plan. It includes up to 500 contacts and a set of email, social media, and event marketing tools. However, if you need more advanced reporting and automation, you'll have to pick a high-tier plan. For nonprofits that are willing to prepay for one year, there's a discount that could reach 30%. There's a 14-day free version, too, to check the platform's functionality.

4.     HubSpot

Hubspot is considered a thought leader in the field, offering a full suite of marketing tools. But perhaps the most popular is its CRM system that helps marketers keep customer data in one place. Then, they can use information like customer interactions and stage in the sales funnel to target every individual with spot-on content and promotions.

Best features:

• Free email tools to start with and more sophisticated options to use as a growing business
• AI-powered features to generate high-quality content across multiple channels and in different formats
• A wide variety of educational resources, such as eBooks and video courses
• Notable additional features like ad management, payment options, and live chatbots

Who is it for:

Small businesses can benefit from HubSpot's free version and helpful content to get started. However, they won't have access to automation, social media, and reporting features. Paid plans are quite costly. Therefore, HubSpot could better serve larger companies that want an all-in-one solution with advanced tools for every business aspect.

Pricing:

HubSpot's Marketing Hub Starter ($20/month per seat) is a good starting point to unify your marketing automation, sales, and customer service efforts. It allows you to use up to 10 automated actions and remove HubSpot branding from emails and forms. The prices rise dramatically if you choose the Professional plan, starting at $880/month.

5.     Mailchimp

Mailchimp is an email marketing service trusted by users worldwide for its user-friendly and robust features. On top of email creation, you can use the platform for lead generation, audience management, SMS campaigns, and social media marketing.

Best features:

• Powerful automation that sets event invitations, updates, and follow-ups on autopilot
• A survey tool that lets you gather valuable audience data and then transform it into actionable insights to refine segmentation
• An intuitive Customer Journey Builder to build multi-step automated workflows
• Seamless integration with more than 300 third-party apps and platforms, e.g., social media, booking, accounting, and event management

Who is it for:

Mailchimp is a good choice for businesses that need one tool for everything and are willing to pay more to get it. The free plan is somewhat generous. It's probably not for marketing beginners, though, since there's no chat or email customer support to answer their queries.

Pricing:

You can use Mailchimp's Free plan for 500 contacts and up to 1,000 emails. If you exceed that limit, the sending process will be paused. Paid plans start at $11,67/month granting you access to 4 automated journey points and 24/7 chat and email support. Keep in mind, though, that Mailchimp is one of the few email tools that charges you even for unsubscribed users—which may prove to be unviable.

6.     Active Campaign

Active Campaign is a reputable email service focused on automation with a visual builder and sequences ranging from the simplest to the most complex. Equipped with tools to create SMS and WhatsApp campaigns, it offers multiple opportunities to convert users through multi-channel automation.

Best features:

• The tool's built-in CRM is a key selling point as it comes at a competitive price compared to other reputable tools with an integrated CRM
• An AI Campaign Builder that helps you create all email elements in a few clicks
• A website and event tracking feature used to track customer activity. Then, you get to analyze the data to fine-tune your messaging
• A unique AI-powered functionality where you type your URL and the platform imports your branding assets so you can craft branded campaigns instantly

Who is it for:

Active Campaign is considered a powerful email tool for event promotion for businesses that are serious about automation and multi-channel marketing. So, if you just need basic automation, perhaps it's not for you. The same goes if you're a marketing newbie in need of user-friendly features. That's because Active Campaign has a steep learning curve compared to most tools on our list.

Pricing:

While Active Campaign offers a free trial, its 14-day duration isn't enough to tell if it works for you. Especially since it takes more time to familiarize yourself with its complicated features. The Starter plan costs $15/month with limitations in automation actions, segmentation options, and no landing page templates. Prices increase rather quickly as you add features and contacts.

What to Look for in an Event Email Marketing Tool

Going out on the hunt for the right solution for event email marketing feels daunting. Not all businesses need similar features or have the same resources. So, how will you know what to look for? Here's a list of the factors that make a difference:

• User-friendly interface and features: The right tool is the one that most team members can use. So, be on the lookout for a minimal learning curve, intuitive dashboards, and easy-to-implement capabilities to save time and effort.
  
• Powerful automation: As discussed, engaging your audience before, during, and after the event is critical. To achieve this, you need several prebuilt automated workflows, triggers, conditions, as well as dynamic email content for top-notch personalization.
  
• Ready-made email templates: Having professionally designed newsletter templates for events at your fingertips ensures quick, consistent, and effective email creation. Also, design customization options are key to turning every campaign into an on-brand message. And all it takes is a few drag-and-drops.
• Integration capabilities: To organize and promote a successful event, you need as many channels as possible. Therefore, consider software that integrates with social media, eCommerce, CRM tools, to streamline data flow between platforms.
  
• Cost and scalability: Advanced features are nice to have. But not if they cost you more than you can give. So, find a tool that combines the necessary capabilities while fitting your budget. Also, it's important to invest in a scalable solution that adapts to your needs as your customer base grows.

How to Make the Final Choice

Choosing the ideal email marketing tool for event promotion ensures you'll engage your audience with targeted content at key moments. To select wisely, you have to identify your needs upfront. Start by setting the right goals and asking the right questions. Who is your target audience? What kind of content will you share with them? How much do you want to spend on event email marketing? Answering these questions helps you determine what features you need. But keep in mind that your requirements are bound to change. So, make sure that there are more sophisticated capabilities available in case you need them down the line. Lastly, try to compare different email tools for event promotion. Pick no more than three solutions that seem like a good fit based on the factors analyzed. Then, go through reviews, sign up for their free trials, and ask peers for recommendations. Once you gather the data, evaluating each tool to find your winner will get much easier.

Author

Maria Fintanidou works as a copywriter for email marketing automation software Moosend, having created the Help Articles (FAQs) and overseen the platform’s translations in Greek and Spanish. She loves exploring new cultures and ways of thinking through traveling, reading, and language learning.